Don't miss the latest stories
Snapchat x Jeff Koons’ Digital ‘Balloon Dog’ Gets Graffitied By Virtual Vandals
By Kylie Woon, 06 Oct 2017
Earlier this week, Snapchat and artist Jeff Koons launched a worldwide augmented reality pop art installation that allows Snapchat users to view Koons’ iconic balloon animal sculptures in-app.
Merely a day after the launch, however, the virtual ‘Balloon Dog’ statue, set against New York City’s Central Park, became defaced with digital graffiti.
The virtual vandals are actually artist Sebastian Errazuriz and creative studio Cross Lab. The duo rendered an identical 3D graffitied ‘Balloon Dog’, and geotagged it with the exact same coordinates as the Snapchat x Jeff Koons sculpture to challenge the legitimacy of the collab.
Errazuriz told It’s Nice That that the act is “a symbolic stance against imminent AR corporate invasion.”
“It is vital to start questioning how much of our virtual public space we are willing to give to companies…once we begin experiencing the world predominantly through AR, our public space will be dominated by corporate content designed to subconsciously manipulate and control us,” Errazuriz said.
The Snapchat x Jeff Koons collaboration invites artists to submit their work for participation in the initiative. Neither party has responded to Errazuiz and Cross Lab’s work. The latter pair is launching ARNYC, a free app where people can view the vandalized work and more.
Read more about what Errazuriz had to say about AR corporate invasion via his interview with It’s Nice That.
[via It’s Nice That, image via ARNYC]
More related news
Also check out these recent news