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Twitter Wants To Open Its Verification ‘Blue Tick’ Badge To Everyone
By Yoon Sann Wong, 12 Mar 2018
Image via via Worawee Meepian / Shutterstock.com
Twitter’s iconic ‘blue tick’ badge, used to verify high-profile identities that are at risk of being impersonated on the platform, could possibly be rolled out to everyone in future.
During a casual Periscope livestream last Thursday, CEO Jack Dorsey announced that the social media platform is working on potentially verifying all its users—a continuation of its plan that Twitter had actually initiated years ago.
Twitter’s verification program was suspended late last year after it received severe backlash for verifying several white supremacists, including Jason Kessler, one of the organizers behind the white supremacist rally held last August in Charlottesville.
“The intention is to open verification to everyone,” explained Dorsey, who spoke from Twitter’s San Francisco headquarters during the livestream, “and to do it in a way that is scalable [so] we’re not in the way and people can verify more facts about themselves and we don’t have to be the judge and imply any bias on our part.”
Twitter product director David Gasca added on the livestream that one issue with Twitter’s ‘blue tick’ is that majority of people see it as an “endorsement” by the brand; as though Twitter was seemingly approving of this user. In reality, this is not the case and not what its verification program was envisioned for.
“The main problem is we use it to mean identity,” explained Gasca during the livestream, “but because of the way it was originally started, where it was only given to certain very large public figures, celebrities, etc., it came to have a lot of status associated with it, as well.”
“They think of it as credibility. Twitter stands behind this person, Twitter believes that this person is someone that—what they’re saying is great and authentic, which is not at all what we mean by the checkmark.”
The team did not provide a specific timeline or further details on when verification for all would potentially roll out.
[via Recode, main image via Worawee Meepian / Shutterstock.com]
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