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Missguided Spotlights Diverse Models With Skin ‘Imperfections’ In New Campaign
By Mikelle Leow, 15 May 2018
Image via Missguided
On its quest to help females embrace body types transcending the traditional ‘Barbie doll’ narrative, Missguided has upped its game with its latest campaign.
‘#InYourOwnSkin’ has the British fashion retailer showing off women of varied physiques as well as diverse skin conditions.
Here, six models flaunt complexions that society might perceive as “flaws,” such as psoriasis and albinism. One of the women, Isabella, scarred her right arm and back as a result of a house fire. Another, Polly, has a fully-freckled face.
“These babes continue to challenge the world’s perception of beauty and exude the confidence to be comfortable #InYourOwnSkin,” the brand describes.
The series is a continuation of Missguided’s ‘#KeepOnBeingYou’ campaign, where it encourages customers to own their unique selves.
Meet the six models in the images below and learn more about ‘#InYourOwnSkin’ here.
Isabella, model with burn scars. Image via Missguided
Maya, model with Epidermolysis Bullosa (EB), a rare skin condition. Image via Missguided
Joanne, albino plus size model and social media influencer. Image via Missguided
Beth, university student with psoriasis. Image via Missguided
Polly, freckled freelance model. Image via Missguided
Mariana, model and fashion designer with a birthmark on her face. Image via Missguided
[via Bustle, images via Missguided]
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