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Why Creatives Shortchange Themselves & How To Raise Prices Sans Losing Clients
By Yoon Sann Wong, 26 Feb 2019
Many creatives can probably relate to that guilty feeling when they attempt to charge higher for their services.
When it comes to raising your fees, Chris Do, the founder of design-focused education platform The Futur, urges creatives against suppressing their values for clients.
In this open dialogue for creative entrepreneurs, business coach Joel Pilger and Do share with artist-and-designer Maryia Bulka the different approaches to raising one’s prices without losing clients.
Do gives an interesting explanation about creatives’ mindsets that involve artists and designers having a tendency to shortchange themselves.
“I have a theory that most creative people love to do what it is that they do. If you love comic books and you’re an illustrator, man I would pay you to illustrate it… if you like making logos or hand lettering, you would do that almost for free.”
“Now… I imagine… if Maryia were to negotiate on my behalf, she would probably be a pit bull. And why would you do that for me? A total stranger…”
Do elaborates that one helpful trick is to “imagine you’re fighting on someone else’s behalf” to give you a clearer perspective on value and what your skills are truly worth.
Watch the helpful dialogue about prices and negotiations to avoid shortchanging yourself in future.
[via The Futur, main image via video screenshot]
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