Missguided’s ‘Two Dollar Bikini’ Backfires, But It’s Not Because Of Its Quality
By Mikelle Leow, 20 Jun 2019
Images via Missguided
UK fast-fashion retailer Missguided has rolled out a ‘Two Dollar Bikini’, available in sizes zero through 20, but the low price is giving rise to suspicion.
The website describes that the set was released as a celebration of the 10 years it has been empowering females to “look good and feel good without breaking the bank.” It adds that each unit costs more than US$2 to produce.
“We’ve absorbed the costs so we can offer it at an incredible price as a gift to you, our babes,” Missguided says.
However, customers have questioned the deal, as even with Missguided footing most of the costs, it raises doubts that the company has been vigilant in its internal processes such as paying factory workers adequately.
In the UK, Missguided retails the same bikini at £1 (US$1.27). It proudly advertised the price on Twitter, and while the brand clearly expected to be applauded by customers, the campaign sorely backfired.
“Clothes aren’t meant to be £1,” blogger Amyleigh Craigg tweets. “The price is meant to be reflective of the production process which includes so many steps including cutting, dying, sewing, packaging, shipping etc.” She also reminds that there are people involved in each of those steps.
Others question how the low-cost bikini could possibly be an act of empowerment, when women in Missguided’s supply chain might not be treated fairly.
Shoppers have also criticized the retailer’s apparent negligence towards the environment for producing the swimsuit. The apparel is described to be made with 85-percent polyester, and the material is non-biodegradable. As such, the product could “end up in landfill.”
Perhaps for the greater good, the product is now sold out.
IT'S BACK 🍾 @brown.ellie in the 🔥 £1 bikini set everyone will notice 💘(but your bank account won’t) Shop the 'one pound bikini' in sizes 4 -24 on site but be quick babe, there's limited stock https://t.co/iIksv9iCAM ⏰ #babesofmissguided pic.twitter.com/hz6u7Emtvs— Missguided (@Missguided) June 13, 2019
Clothes aren’t meant to be £1. The price is meant to be reflective of the production process which includes sooo many steps including cutting, dying, sewing, packaging, shipping etc. and there are people carrying out those things at each step of the process.— Amyleigh ☕️ (@AmyleighCraigg) June 15, 2019
You might be paying £1 for a missguided bikini with free delivery but the implication of your purchasing will have consequences for garment workers + the environment. Everyone ends up paying for it along the line.— fleur (@infleurtile) June 14, 2019
What did you pay your slave workers to produce a bikini for just £1? I’d love to know...— kelly anne rist (@kellyannerist) June 15, 2019
Wow!!! an actual swimsuit made of children’s tears #fastfashionsucks— RIYKA (@RiykaLondon) June 15, 2019
You really shouldn't be proud of the fact you can produce something that cheap— Ria Burns Knitwear (@ria_burns) June 16, 2019
It's 2019. Hard evidence across the media to state that the fashion Industry is the 3rd biggest polluter behind agriculture and fossil fuels, not to mention the amount of underpaid garment workers who have died in across the world for a '£1 bikini'. Shame on you @Missguided— Molly (@_aHappyMoon_) June 15, 2019
[via Yahoo Style UK, images via Missguided]
More related news