Pizza Chain Is Selling ‘Just The Crust’ As It’s ‘Everyone’s Favorite Part’
New-Jersey based pizza chain Villa Italian Kitchen has introduced a new menu item that might seem a little odd for purists.
Instead of your typical but delicious pizza slices and toppings, the company is selling boxes containing just the crusts.
According to Villa Italian Kitchen’s press release, the chain is selling ‘Just the Crust’ because many customers have requested for it. The company acknowledges the desire to savor “the last delicious doughy bites,” and has decided to sell it to “give the people what they want.”
Villa Italian Kitchen’s director of communications Mimi Wunderlich says selling the pizza crusts “seemed like the perfect idea” since it has people wanting more.
“We know that the crust is everyone’s favorite part of the pizza, so skipping straight to selling pizza crusts only seemed like the perfect idea.”
The crust, priced at US$2.75 for a box of six pieces, is made fresh everyday using homemade dough. Pizza lovers in the US can now order theirs in 300 locations starting 18 July.
[via Today, opening image via Villa Italian Kitchen]
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