Cadbury Shows Two Men Sharing Crème Egg, Sparks Petition For ‘Sexualizing Candy’
By Izza Sofia, 22 Feb 2021
Image via Cadbury UK
Cadbury UK is getting some heat from parents over its Crème Egg commercial.
The ad, which is created to celebrate 50 years of the iconic chocolate egg, did not sit well with viewers, with many claiming it’s sexualizing a candy while showcasing a homosexual couple. A petition has also been launched, demanding the advertisement to be removed from the air.
The commercial features different people enjoying the sugary dessert in different ways, including dipping, licking, or baking with it.
What made much upset was the last scene of the ad. “We are down with that,” the voiceover said as the men shared the Crème Egg kiss.
“Cadbury is a well-established household name who deliberately market their products towards families and children; therefore, it is unacceptable that they should seek to expose children to an image which is so clearly hyper-sexualized,” the petition reads.
However, many people have come to the defense of the spot, stating that people are overreacting.
“People losing their minds over two men kissing over a Crème Egg but have no problem with a woman cheating on her husband with an M&M?” one Twitter user asked, referencing an M&M advertisement.
Others poked fun at the clip, stating that it insinuates that one should be sharing the Crème Egg with their partners instead of indulging all on their own.
“The Cadbury’s Crème Egg advert with two men kissing is diverse and dangerous because it promotes the unacceptable idea that you should be expected to share your Crème Egg with another person,” a tweet read.
Another Twitter user commented,”I’m disgusted by this. I would never share a Crème Egg with my husband.”
“Cadbury has always been a progressive brand that spreads a message of inclusion, whether it is through its products or brand campaigns,” the company said on Twitter. “We are proud of our Golden Goobilee advert which celebrates the many ways that everyone can enjoy a Cadbury Crème Egg.”
I am not Homophobic but I just think the New Cadbury Egg advert to be shown on ITV is totally unnecessary. Showing two men passionately enjoying a Cream egg that Children love to eat will only confuse children as such a young age. Why?? pic.twitter.com/b7dZ5WTGQa— Philip Hall (@PhilipH21343285) January 10, 2021
I’m DISGUSTED by this. I would NEVER share a Creme Egg with my husband. https://t.co/uJtXNEm1mv— Ian Eagleton - 🧜♂️NEN AND THE LONELY FISHERMAN🧜 (@MrEagletonIan) January 10, 2021
What on earth are they thinking? Wrong in so many ways..it’s a blooming chocolate egg ffs 🤦♀️ Easter Bunny 🐰 delivers them and I wouldn’t want to see them sexualised either ... Cadbury’s have they totally lost the plot🤡’s— Freda (@Freda78598062) January 10, 2021
Dear @CadburyUK,— The Rt. Hon. Stephen Brown Esq. (Bart) (@Stephen90182822) January 10, 2021
Just to let you know that your Creme Egg advert featuring gay men is wholly inappropriate. I do not believe that you would do this with a heterosexual couple, but it seems homosexuality has to be promoted far more explicitly.
Go woke, go broke.
.. would have been included too. The heart of Creme Egg is fun, light-hearted & we believe the almost kiss conveys this. 2/2— Cadbury UK (@CadburyUK) January 11, 2021
People losing their minds over two men kissing over a creme egg but have no problem with a woman cheating on her husband with an M&M? pic.twitter.com/sS0NpcUQyQ— Jamie Jones (@JamieDMJ) January 10, 2021
The Cadbury’s creme egg advert with two men kissing is divisive and dangerous, because it promotes the unacceptable idea that you should be expected to share your creme egg with another person.— Dan Beasley-Harling (@DBeasleyHarling) January 11, 2021
[via New York Post, cover image via Cadbury UK]
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